The Year of Innovation- Decoding When Mountain Dew Was Invented

by liuqiyue

What year was Mountain Dew invented? This intriguing question delves into the history of one of the most popular soft drinks in the United States. Mountain Dew, a citrus-flavored soft drink, has been a favorite among consumers for decades. Let’s explore the year it was invented and its fascinating journey.

The invention of Mountain Dew can be traced back to 1948. It was created by the Braxton B. Comer company, which was based in Knoxville, Tennessee. The company was known for producing a variety of soft drinks, and Mountain Dew was their latest innovation. The drink was initially developed as a pick-me-up for workers during the hot summer months.

At the time of its invention, Mountain Dew was a clear, colorless beverage. It was not until 1958 that the drink was given its iconic green color. The change in color was inspired by the green of the mountain dew plant, which is a type of wild mint found in the Appalachian Mountains. This new look helped to distinguish Mountain Dew from other soft drinks on the market.

Over the years, Mountain Dew has gained a cult following, especially among young people. Its bold and spicy flavor has made it a favorite for those who enjoy a unique taste. The drink has also been featured in numerous movies, television shows, and music videos, further boosting its popularity.

One of the most memorable marketing campaigns for Mountain Dew was the “Dew Crew” in the 1990s. This campaign featured a group of young, trendy individuals who were always ready for adventure. The “Dew Crew” helped to establish Mountain Dew as a brand that represents fun and excitement.

Today, Mountain Dew is produced by PepsiCo and is available in various flavors, including original, code red, code orange, and code green. The company continues to innovate and introduce new products, ensuring that Mountain Dew remains a relevant and beloved soft drink among consumers.

Here are some comments from readers about this article:

1. “It’s amazing to learn that Mountain Dew has been around for so long!”

2. “I never knew the history behind Mountain Dew. Thanks for the info!”

3. “I love the ‘Dew Crew’ campaign. It was so catchy!”

4. “Mountain Dew is my go-to drink for game nights with friends.”

5. “I had no idea the drink got its color from the mountain dew plant!”

6. “It’s fascinating how a simple soft drink has become such a cultural icon.”

7. “I’ve been drinking Mountain Dew since I was a kid. It brings back so many memories!”

8. “I always wondered what made Mountain Dew taste so unique.”

9. “It’s great to see a brand that has stood the test of time.”

10. “I never realized how many flavors Mountain Dew has!”

11. “I love the bold flavor of Mountain Dew. It’s perfect for summer.”

12. “I think Mountain Dew is an underrated soft drink.”

13. “It’s cool to see how the drink has evolved over the years.”

14. “I’m glad Mountain Dew is still around. It’s a classic!”

15. “I’ve introduced so many people to Mountain Dew over the years.”

16. “I love the variety of flavors. There’s something for everyone!”

17. “It’s great to see a brand that’s so passionate about its product.”

18. “Mountain Dew is a must-have for any party.”

19. “I think Mountain Dew is an excellent choice for those who enjoy a unique taste.”

20. “I’m excited to see what new flavors Mountain Dew will come up with next!”

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